4c Design's role in innovation and product design from their Glasgow base, detailing long-term partnerships with diverse clients to identify, develop, and refine innovative solutions that drive growth, efficiency, and competitive advantage across large multinationals, SMEs, and start-ups. Key Points 4c Design operates from Glasgow, offering agility, collaboration, and strategic direction for product innovation. They pursue commercial innovation development and new product development support for clients. The company emphasizes long-term innovation partnerships spanning a decade with clients like Survitec. Their approach includes not only identifying what to develop next but also improving efficiencies during the development process. The portfolio features a range of client projects and showcases various product design outcomes. They aim to help clients stay ahead through good product design that enables large-scale growth and efficiency savings. The work spans from multinational corporations to SMEs and startups, illustrating versatility in addressing different organizational scales.