Advanta Design is an industrial design consulting firm specializing in robust mechanical design and user-friendly, aesthetically appealing, and cost-effective products, with a focus on low-volume, high-value B2B items. The company emphasizes listening to client expertise, pragmatic execution, and a culture of high-skill with low ego, guided by core values such as gratitude, excellence, beauty, people-centric design, strong relationships, and win-win partnerships. Key Points Advanta excels in creating category-leading enclosures for cutting-edge technology and transforming ideas into realized products. The firm prioritizes durability, environmental resistance, and suitability for hazardous environments in its designs. While capable in consumer products, Advanta primarily targets low-volume, high-value business-to-business projects. A client-centric approach drives success through listening, collaboration, and leveraging client insights. The company champions a “high-skill but low-ego” culture, focusing on teamwork to realize client visions. Pragmatism guides product development, balancing aesthetics, usability, and manufacturability for profitability. Rapid, efficient execution is achieved through strategy, concept development, mechanical design, and vendor partnerships. An ongoing commitment to excellence aims to optimize manufacturing, reduce costs, and strengthen customer relationships. Beauty in design is valued, enhancing user experience and everyday environments. People matter most, with attention to stakeholders including end-users and workers, applying both outside-in and inside-out design approaches. Building lasting relationships and seeking win-win outcomes underpin client loyalty and business growth. The company aligns with Zig Ziglar’s philosophy of helping others to achieve success, embedding service and value in its culture.