In 2002, the company formally launched its activities and initial products. The company then increased its customer base for domestic and international automotive OEM's in both regions by purchasing Rubber Enterprises in Imlay City, Michigan. The additional manufacturing footprint, which was renamed Anand NVH North America, assisted the company in doing so. Due to its unwavering focus on quality products since inception, it has come to be regarded as one of the leading auto components manufacturers in India, lauded for its consistent deliv