Every product has a backstory, and the most compelling and prosperous ones center on the client rather than the item. A human emotional experience—a bond with the product that conveys to the user how the product connects to their stories and lives—is a prerequisite for successful product design. Along with improved ergonomics, ease of use, and functionality, these factors are what will help a product succeed in the market, raise its perceived value, and foster customer loyalty.In 1987, Argyle Design was established in the San Francisco Bay Area with the intention of combining the fields of manufacturing, mechanical engineering, and industrial design into a smooth procedure that offers our clients a complete product development solution.