Bayly Group emphasizes its core focus on product design as part of its wide range of capabilities, highlighting a philosophy of innovative, practical, and user-centered design that integrates research, design, development, prototyping, testing, and production to deliver reliable, efficient, and desirable products. Key Points The core of Bayly Group serves as the foundational hub supporting all activities. The team is characterized as innovative, thoughtful, resourceful, and practical. Technology development is identified as a key driver of change and Bayly assists in this area. Product design aims to realize originality, desirability, efficiency, and functionality. The capabilities section invites clients to leverage Bayly’s expertise for business growth. Research is emphasized as a source of consumer insights guiding groundbreaking product development. Design combines research with business goals, market context, and capabilities to tailor the user experience. Develops detailed hardware characteristics to ensure components work cohesively. Prototype and test activities evaluate viability to minimize production risk. Produce focuses on simplifying manufacturing and delivery to ensure consistent experiences. Legal and policy references (privacy policy, terms and conditions) are accessible as part of the capabilities.