Eric Strebel founded Botzen Design in 1990. The company has designed everything from sunglasses for brands like Bauch & Lomb, Zenni, Traps, and LIT, to water drink stations for Haws Co., wireless charging Homedics PowerMat, Zingermans, and monsters for Clive Barker, and entry-level luxury cars for Ford and Morgenstien Tools. He currently teaches industrial design at Wayne State University and provides consulting services to numerous businesses worldwide.