The document profiles Chris Granneberg’s Los Angeles industrial design studio, highlighting a human-centric, collaborative approach across product, packaging, furniture, lighting, and related fields; it outlines the studio’s emphasis on brand understanding, feasibility, and business needs to drive innovative, market-ready designs, and traces Chris Granneberg’s professional trajectory from Pratt Institute through Karim Rashid and PepsiCo to launching his own studio in 2016.