CWD is a stand-alone industrial design studio based in North London that specializes in creating beautiful, incredibly approachable goods that are suited to human requirements. Since we first entered the market in 2008, we have helped start-ups, well-known companies, and SMEs all around the world launch innovative new products by lending our experience to them. We've put the emphasis back on the tangible thing and the special bond it creates with its user, rejecting the needless excesses that have recently developed around the industrial design process. Our vast industry expertise has led to this audacious, self-assured style.