Embassy Design outlines a user- and market-focused design process (Discovery, Concept, Development, Analysis, Feedback) that bridges innovative product thinking with practical, regulatory, and commercial realities, led by founder Michael Butler who combines industrial design with strategic leadership and a track record across packaging, medical devices, renewables, and more. Key Points The company emphasizes a user-focused starting point with attention to the commercial landscape, competition, price, and volume. The Discovery phase extends beyond the product to regulatory landscapes, rules, and guidelines. The Concept phase explores innovation, distinctiveness, and potential futures while defining what the product is and is not. The Development phase translates ideas into realizable plans aligned with project objectives. The Analysis phase assesses performance against objectives and considers protectability of the solution. The Feedback phase ensures clear communication and informs further design or legal protection where needed. Embassy Design positions itself as an experienced studio with a founder who has deep industry exposure and a philosophy of practical design choices for businesses. The team highlights a broad project portfolio across industrial equipment, medical devices, clean tech, and consumer products. Michael Butler, the Design Director, has a rich background at P&G and global brand experience, culminating in founding Embassy Design in 2003. Recent highlights include a 1MW wind turbine project, VMDs for West, and NHS CPAP machines, underscoring capabilities across sectors. Client testimonials emphasize the ability to blend aesthetic form with functional design and a strong work ethic.