Prof. Fritz Frenkler started f/p design in 2000. We have been creating innovative goods and services that improve the efficiency and comfort of our lives for more than 25 years. an essential part in our understanding of design goes to the formula created by prof. frenkler as a chair of industrial design in technical university of munich (tum). it is founded on the premise that design is a complicated system, a “organism”, which, in addition to the typical “form and function”, also incorporates comprehensive knowledge of technology, ergonomics, sociology, ecology, psychology, philosophy, finance and, of course, the brand identity.