FYi Design is an industrial design house that combines R&D, concept development, and in-house fabrication to move from ideation to finished products, emphasizing a continuous feedback loop between prototyping, user experience, design language, and manufacturing processes to drive innovation across multiple industries. Key Points FYi operates at the intersection of hardgoods, softgoods, and technology with end-to-end in-house capabilities. The company emphasizes vertical development and prototyping as a feedback mechanism to refine design intent. A unified approach aligns user experience, design language, and factory construction processes under a single design intent. FYi asserts that it builds everything it designs. The team comprises designers, engineers, patternmakers, machinists, and craftspeople with diverse industry experience. Experience spans Outdoor Equipment, Consumer Electronics, and Mobility, enriching the design perspective. Ideation is followed by an accelerated development process, unlike many firms that stop at concept. In-house fabrication enables learning about material behavior and construction, feeding ongoing innovation. Substantial investment in tools and equipment positions FYi as a capable, global-level design and fabrication shop.