During our eight years in business, we have introduced more than thirty products both internally and for customers. Seeing too many people leaving design firms with prototypes and little concept what it means to build a successful, sustainable brand led us to focus our methodology on starting product-based enterprises. We incorporate the process using a research-based framework that helps us focus our brainstorming sessions by providing information about desired pricing points, market segments, and sectors. From the very beginning, branding and packaging are included into the design process, which mostly relies on data gathering and surveys to guide the design. In the meantime, our engineers and industrial designers, who have practical expertise much beyond injection molding, make sure that the design for manufacture is followed early in the process.