Herbst Produkt presents itself as a design, brand, and strategy consultancy with a long heritage dating back to 1962, emphasizing a collaborative, real-world approach to innovation, and showcasing a team of multidisciplinary designers led by Walter and Scot Herbst who are celebrated for their patents, awards, and influence on product design. Key Points Identity and mission: Herbst Produkt positions itself as designers and dreamers who aim to innovate and create concepts ready for production. Collaborative culture: The firm presents itself as committed collaborators actively communicating with clients about possibilities and constraints to guide projects toward success. Design philosophy: Emphasis on form and function, delivering concepts with realistic production strategies while pushing innovation. Storytelling and branding: Offers services in crafting compelling brand stories, naming, and imagery to help products stand out. Location and inspiration: Based in Santa Cruz, CA, with inspiration drawn from Silicon Valley, the Pacific, and redwoods to think big. Legacy and leadership: Walter Herbst (PhD) and Scot Herbst are highlighted as founders with a long history of patents, awards, and leadership in design. Team composition: A multidisciplinary team includes roles like Creative Director, Senior Designer, UX/Graphic Design Lead, and Engineer, each with distinctive personas and skills. Notable recognition: Walter Herbst is described as a prominent figure in product design, listed as a “Father of Product Design” by Business Week. Culture and environment: The studio environment emphasizes hands-on, collaborative work with a seaside design lab ethos. Personalities and roles: Individual bios highlight diverse strengths and quirky descriptors, underscoring a creative and energetic company culture.