3 Product Development presents its mission to create emotionally resonant, user-centered, and manufacturable products through collaborative design, prototyping, and smart engineering, highlighting its growth from InForm to i3, its expansion into IoT and software services, strategic partnerships, and a 2023 merger with Helios Technologies to broaden capabilities and global reach. Key Points i3 pursues a holistic approach combining emotion, user-centered design, engineered precision, quality craftsmanship, smart technology, and manufacturability. The company emphasizes strong communication and strategy to ensure mutual success with clients ranging from individuals to global brands. The team believes in work-life balance and showcases diverse staff passions and community involvement. i3 originated in 1995 as InForm Product Development, founded by Ed Raleigh and Mark Gilbertson. Early growth included adding designers and securing longstanding clients like Brady Corporation and P&H Mining Equipment. The firm expanded from a cramped 1,500 sq. ft. space to larger facilities, ultimately establishing a headquarters in Sun Prairie with room for expansion. In 2015, i3 added IoT software and electronics capabilities and opened a second software hub in Middleton. The 2017 rebranding to i3 Product Development reflected core values of innovation, inspiration, and integrity. A 2018 partnership with Mectronx enhanced rapid prototyping and PCB assembly capabilities, later continuing with Mectronx at a dedicated facility. The Cygnus Reach remote IoT support platform, patented and commercialized around 2019, addressed post-launch needs for IoT products. The IoT Lab and Cygnus facility were established in Middleton (2020–2021) to support collaboration and hardware testing. In 2023, i3 merged with Helios Technologies, expanding capabilities, talent access, and global reach for clients.