I am Bram Van den Broeck, freelance product development & innovation consultant. I founded Ikonoblast in 2010. Ikonoblast is a product development & innovation consultancy based in Bruges, Belgium. Ikonoblast is a service provider that operates in a globalized context to serve an international clientele of various sizes in different industries. I develop innovative material & digital products for Ikonoblast's clients. With a solid background in industrial design and product development, my approach is user & product-focused and client & market-oriented. I prefer to cooperate closely with my clients to do the right thing the right way. Whether we co-create or collaborate, transparent communication and maintaining a clear vision at all stages of the development process are paramount to a project's success.