One of the top organizations in the world for design, ergonomics, research, and packaging is Metaphase Design Group Inc. Established in 1991 by its CEO, Bryce Rutter, Ph.D., Metaphase is credited with producing innovative breakthroughs in design, ergonomics, research, and packaging that have won numerous awards and influenced some of the most prominent and powerful businesses globally. MEDTRONIC, BECTON DICKENSON, INTUITIVE, bioMERIEUX, AMGEN, NIH, STRYKER, APTAR, SONY, PFIZER, COCA-COLA, COLGATE-PALMOLIVE, BRISTOL-MYERS SQUIBB, J&J, MOTOROLA, MICROSOFT, LG, BIOGEN IDEC, GENENTECH, GATORADE, KRAFT, KELLOGG'S, McDONALD'S, SHARK NINJA, JOHN DEERE, CATERPILLAR, BAYER, ORAL-B, GILLETTE, REVLON, and BAUSCH & LOMB are a few of their names.

At Metaphase, we have been conducting, refining, and advancing observational research, ethnography, and ergonomics since 1991, however many Industrial Design and Innovation Services organizations are "just discovering" these fields.