MINIMAL is an agile, cross-disciplinary design and engineering collective that fuels ideas through curiosity, collaboration, and culture-building, aiming to facilitate change and deliver impactful brand and product innovations with a network of diverse makers and storytellers. Key Points Multidisciplinary team: MINIMAL blends designers, engineers, strategists, and storytellers to turn ideas into reality. Culture and collaboration: The firm emphasizes investing in culture and craft to stimulate teamwork and creativity. Leadership and recognition: Scott Wilson, former Nike Global Design Director, founded MINIMAL and has earned prestigious design accolades. Cross-industry experience: Team members come from top companies (IDEO, Nike, Motorola, Leo Burnett, Fallon, Abbott) to inform offerings. Custom project teams: The company assembles bespoke teams tailored to each program’s needs. Entrepreneurial client approach: They seek like-minded clients and embrace risk to drive change. Creative outputs across domains: MINIMAL focuses on brands, products, and engaging experiences for broad impact.