PDD Innovation’s approach to product and experience development, emphasizing insight-driven discovery, cross-disciplinary creativity, and delivery-focused execution; it also highlights their Innovation Training programs and a strategic partnership with Tri-Star Design to advance Design Driven Innovation in digital healthcare, with references to healthcare and consumer capabilities and several related insights and case studies. Key Points PDD Innovation aims to create products and experiences that boost business performance and improve people’s lives. The company’s approach is threefold: Fuelled by Insight, Driven by Creativity, and Focused on Delivery. Insight-driven work leverages understanding of people, socio-economic factors, culture, design trends, and new technologies to identify opportunities. A collaborative, cross-disciplinary creative process generates original and commercially viable ideas. Delivery focus emphasizes quality, clarity of deliverables, manufacturing readiness, and market readiness to enable growth. An Innovation Training program offers scalable Human-Centred Design (HCD) education, from short tasters to fully customized workshops. PDD Innovation has formed a partnership with Tri-Star Design to accelerate innovation in digital healthcare through design-driven approaches. The collaboration covers biosensing and connected medical devices, aiming to address regulatory complexities and patient journeys. The organization maintains ongoing content on views and insights, including AI in human factors and women’s healthcare design research.