Paul Kolada started Priority Designs in 1990 because he believed there was a better way to take care of customers. Paul surrounded himself with employees that shared his passion for assisting clients and developing great products and brands since he was unimpressed with the traditional, narcissistic, award-driven design organisations. We hope it reflects favourably on us and we are incredibly proud of the modest part we played in our clients' accomplishment today. Here are a few of our fundamental beliefs: