Richard Holbrook outlines a 25+ year career spanning industrial design, brand positioning, and product development. His trajectory includes early leadership roles at PSA Peugeot Citroën, a Los Angeles-based studio founding with a diverse portfolio, and the formation of dna, a joint venture with Teknion, where he led design and business innovation. He emphasizes integrating product design with brand strategy and customer experience to create resonant, durable brands.