RSW Agency combines inspiring product design with strategic innovation consulting and creative direction, emphasizing three core ideas: delivering magical, value-adding design; applying Design Thinking to unlock new perspectives and turn ideas into products and startups; and cultivating a cohesive brand-driven design DNA that balances brand identity with product-specific distinctiveness. Key Points The agency offers product design, innovation consulting, and creative direction to create impactful experiences for people and brands. Their design approach uses a blend of methodology and “magic” to define categories and generate iconic designs. Design Thinking methods are employed to deliver meaningful innovations and foster internal and external ideation. They focus on building a consistent product portfolio and a future-proof design strategy. A clear design DNA is developed to balance strong brand identity with product-specific differentiation. Their work emphasizes storytelling and emotional engagement to move people. Empathy for users and close customer dialogue are central to understanding genuine needs. They pursue feasible innovations, balancing novelty with practical implementability. Partnership and a solution-oriented mindset guide collaboration with clients, even in challenging situations.