Longtime businessman, CEO, and current Simbex Advisor Rick Greenwald, PhD, and serial entrepreneur Robert C. Dean, ScD, launched Simbex in Lebanon, New Hampshire, in 2000. While working toward a PhD in bioengineering at the University of Utah ten years prior to the founding of Simbex, Rick spent a morning in Park City seeing the U.S. freestyle aerial ski team in practice. He pondered the impact on the skiers after counting over six jumps in which the skiers struck their heads on the ground. How might information be gathered from every head impact? Could the information be used to enhance existing protective gear, such as helmets, or help doctors better comprehend brain injuries?