The creative studio STUDIO BACKS is generating ideas and expressions for the product design of the future. With the help of "design-thinking" techniques, STUDIO BACKS provides product solutions derived from extensive expertise.Prior to starting STUDIO BACKS, Jochen was a longtime visionary leader with TEAMS Design, the oldest and most reputable design firm in Germany, and IDEO, the Global Innovation Powerhouse in Silicon Valley. He was also the Principal Industrial Designer for Design Continuum San Francisco, where he built and oversaw their ID team.The studio's ability to combine user-centered design techniques with sophisticated technologies to provide well-considered and significant solutions is its strength in every project. STUDIO BACKS uses its distinct viewpoints and extensive experience in a variety of industries to develop innovative solutions for the future.