We have 20 years of practical experience in industrial design. In the first 10 years, we assisted traditional sectors in Taiwan to implement industrial upgrading to ODM using industrial design. In the second 10 years, we, as a “director of design”, helped traditional sectors to create their own brands and to make strides on the road of brand marketing by providing them with assistance in industrial design, brand communication, cross-boundary collaboration and marketing integration (OBM). Recent representative works: From 2012 to 2015, we created the “Tea Party” program for a 30-year-old tea brand “Lin’s Ceramics Studio”, and successfully transformed its brand. In addition to receiving multiple awards, our works have reached the collections of many international design museums. For example: Droog Design in the Netherlands, Vitra Design Museum in Switzerland, Missoni in Italy, etc.