Studio Wood presents a structured design process from initial concept to commercial success, highlighting discovery, design iterations, and development, followed by production and market delivery, while showcasing long-standing partnerships with notable brands and a track record of eco-friendly, user-centered solutions. Key Points The process starts with Discovery to define clear briefs, conduct smart research, and identify innovation opportunities in collaboration with clients. The Design stage emphasizes creative exploration, articulating emotional and practical benefits of multiple options. Development involves iterative prototyping and manufacturable data to balance function, innovation, and aesthetics. Production relies on trusted suppliers and facilities, focusing on quality control and efficient product launch. Studio Wood maintains ongoing collaborations with major brands like Chilly’s, Kingfisher, Tesco, Kenwood, and others. Projects highlighted include Chilly’s sports bottle lid, sustainable packaging, and reusable cutlery set, all targeting usability and sustainability. The packaging solution for Chilly’s Series 2 aims to be eco-friendly while delivering a premium unboxing experience. The work demonstrates a strong emphasis on sustainability, reducing packaging, and designing for ease of use and maintenance.