Sundberg-Ferar presents itself as a design-forward studio that combines industrial design, engineering, research, and prototyping to deliver differentiated products and experiences while educating partner teams. The firm emphasizes a collaborative, multi-disciplinary culture, a long history dating back to 1934, and a global, innovation-driven approach aimed at maximizing growth, profitability, and brand strength for clients. Key Points Mission and approach: The firm delivers unique products and experiences while educating client teams in advanced design tools and techniques. Collaborative culture: They solve problems as a team by integrating diverse perspectives and disciplines. Core strengths: Expertise spans Industrial Design, Creative Engineering, Innovation Strategy, Prototyping, Design Research, UI Design, Packaging Design, and Service Design. Team and leadership: The company highlights a broad team of leaders and specialists across growth, design, engineering, and strategy roles. Studio capabilities: Full-service studio in Metro Detroit with research facilities, open design studio, workshop, and prototype shop for end-to-end development. Historical foundation: Sundberg-Ferar’s origins trace back to 1934, underscoring a long-standing commitment to design excellence. Design philosophy: They design with purpose, aiming for emotional and functional intent and manufacturability in solutions. Impact focus: Their work aims to improve humanity’s standard of living through thoughtful product and experiential design. Portfolio emphasis: A substantial visual showcase accompanies the narrative, reinforcing the studio’s breadth and history.