The Hendey Group positions itself as a product design and engineering firm with a manufacturing-centric background, evolving from a robotics-focused startup in 2009 to a broader service offering that includes product design, engineering, manufacturing insight, supplier sourcing, and robotic automation support across the product development lifecycle. Key Points Origins and motivation: The company formed in 2009 to address gaps in innovation and support for advanced robotic applications, particularly in aluminum welding, vision systems, and low-volume production. Expansion into product design: In 2013, while delivering an electric bike project for Spir Bikes, the firm recognized the value of combining robotic automation with product design and engineering. Strategic shift in 2017: The Hendey Group redirected to primarily focus on product design and engineering. Core offerings: They provide product design services, with knowledge of materials, production processes, sourcing, industrial robotics, and tooling design to aid manufacturability. How they help clients: They add value through design/manufacturing insight, partner-based or ongoing engagement through preproduction and supplier sourcing, and comprehensive robotic automation support across planning, commissioning, troubleshooting, and recommissioning. Client portfolio: The firm has worked with diverse clients across industries, including Erupt Fishing, Wiley Metal, Play-Life Nation, Carrera Manufacturing, Lenz, Velocity Group, Pulse, Mobile Drill, AlGalCo, American Mobile Power, Spir Bikes, among others. Value proposition: They emphasize helping clients achieve manufacturability and marketable product design efficiently. Future orientation: They express enthusiasm for collaborating with potential customers on product design and automation needs. Contact and access: They encourage prospective clients to reach out to learn more about their design engineering services.