Frank Westland began his entrepreneurial career in 2009 by creating items for several SMEs. These companies are seeking additional design capacity or experience to launch new or enhanced products. Given that product creation is a specialization and not the purview of every business, this makes sense. Over time, he observed that even big businesses, which frequently hire their own engineers and developers, are searching for cutting-edge concepts and specialized expertise. Businesses began to embrace his vision for creating sustainable products. This served as the foundation for Wortel, a design firm.